Katma Değer Şaban is a Turkish comedy film starring Kemal Sunal as Şaban, one of the most enduring comic characters in Turkish cinema. Sunal's films have remained widely quoted in Turkey for decades, with his lines passed on through television repeats, online video and social media. Short clips from his work circulate on soundboards, where a single line can stand in for an entire joke. This clip remains popular because Sunal's delivery is instantly recognisable, and Şaban still represents the lovable underdog for many viewers.