Kaun Banega Crorepati premiered in India in 2000 as the Hindi version of Who Wants to Be a Millionaire, hosted by Amitabh Bachchan. His line asking the computer to lock the answer became one of Indian television's most recognisable rituals, paired with the show's distinctive suspense score. Clips of the lock-in moment later spread on YouTube, Instagram Reels and meme pages, where the format is reused whenever someone commits to an answer, a purchase or a risky decision with no way back.