Kerimcan Durmaz first built a large following in Turkey in the mid 2010s through short social media videos known for bold catchphrases and expressive delivery. Clips of his voice began circulating beyond his own accounts as reaction sounds on soundboards and in messaging apps. The Var dendi line became one of the short excerpts shared in that wave, kept alive because it works without translation for regular followers and fits fast meme edits. It remains used in Turkish online humour as a compact, recognisable reaction.