The clip draws on Mimimishki, the Russian animated series about Kesha and his forest friends, and combines that familiar character with the internet's 67 meme, a number that became a running joke in short videos and edits. The existing listing describes Kesha flying into space, and the tutututu chant gives that launch a cartoon rocket feel. Because both references are instantly recognisable in meme edits, the sound keeps circulating as a quick, playful way to mark a sudden takeoff or escape.