Kevin Samuels was an American YouTuber and image consultant whose livestreams on dating and relationships went widely viral in the early 2020s before his death in 2022. Short clips of his direct call-outs were remixed across YouTube, TikTok and soundboards, and editors began pairing them with a whip crack to stress the sting of a remark. The Kevin Samuels whip clip is not from his original broadcasts, but from that edit culture, and it remains popular for reaction memes and short form comedy.