KFC's Finger Lickin Good slogan has long been associated with the fried chicken chain's advertising, where it summed up the appeal of its food in a few memorable words. As short audio clips became popular for video editing and soundboards, the slogan was lifted into a standalone sound that creators could reuse without the full commercial. It remains useful because the phrase is instantly recognisable, even to viewers who have never heard the original advert, and it instantly frames a clip as being about indulgent, satisfying food.