Huggy Wuggy is the mascot antagonist from Poppy Playtime, an episodic horror game developed by MOB Games and released in 2021. The tall, blue, sharp-toothed toy became a viral sensation through YouTube playthroughs and TikTok memes, with his chase theme and distorted voice widely shared. Even as new chapters introduced other monsters, Huggy Wuggy remained the face of the franchise and a staple of horror meme culture online for short horror edits.