Kidz Bop began in the United States in 2001 as a series of compilation albums where child performers re-recorded current pop hits with lyrics edited to be suitable for children. The albums became a long-running family brand, spawning live tours, videos and generations of young singers. Online, short excerpts became a meme shorthand for censorship and forced wholesomeness, with editors using the bright kids chorus to undercut mature songs, movie scenes and viral clips that were never meant to sound innocent.