The sound comes from a Dutch regional television broadcast in which a reporter breaks off from his report after noticing a John Deere tractor on the road behind him. Shared online as kijk een John Deere trekker and with the tag poah, the moment became a small Dutch farming meme, passed around by tractor enthusiasts and meme pages alike. Its appeal lies in how specific and sincere the distraction is, so the line is still dropped into farming videos, tractor spotting posts and reaction edits years later.