In My Feelings appeared on Drake's 2018 album Scorpion and its chorus sparked the viral Kiki Challenge, also called the Do The Shiggy challenge after comedian Shiggy posted a dance to it online. Videos of fans dancing beside moving cars spread across Instagram and YouTube that summer, turning the opening question into a shared catchphrase. The clip remains popular for nostalgic edits, dance recreations and romantic posts because the hook is short, recognisable and easy for new creators to copy.