The sound is associated with Tarkan's song Şımarık, the 1997 pop hit often nicknamed the Tarkan kiss song because of its memorable kissing hook. That catchy moment helped the track travel far beyond Turkish pop audiences and become familiar in edits, memes and short clips online. People still use the sound because the kiss is instantly recognizable, very short, and easy to sync with reaction faces, flirt jokes and intentionally cheesy transitions.