Kulluna Salman is an Arabic slogan expressing loyalty to King Salman bin Abdulaziz of Saudi Arabia, and it became widely used after he became king in 2015. The phrase appears on banners, chants and social media posts during national celebrations and moments of public support, where repeating it signals unity with the king and the country. Online it moved beyond formal settings into short audios, fan edits and WhatsApp shares, which is why the chant is now also used playfully as a proud, over the top reaction sound.