Knocking on wood comes from a long-standing superstition in English-speaking cultures, where touching or knocking wood is meant to ward off bad luck after speaking hopefully. The gesture and matching phrase became a common conversational shorthand, then an easy visual and audio gag in comedy, cartoons, and everyday speech. Online, creators use the isolated knock as a punchline without needing to show the hand or say the full phrase, because viewers instantly recognise the ritual and the nervous optimism behind it.