The phrase became widely known through the Ugandan Knuckles meme, which exploded online in 2018 through VRChat videos and social media reposts. The character was a distorted parody of Knuckles from the Sonic games, paired with repeated quotes like "de wae." The joke spread because the voice, model, and roleplay style were instantly recognizable and easy to imitate. It still appears in meme compilations and throwback edits as a marker of late-2010s internet humor, often alongside other viral reaction sounds such as bing chilling.