The clip takes its name from Kollektivet, the Norwegian comedy group behind the original sketch material, and the phrase itself points to doing something for the sake of tradition. On soundboards it circulates as a compact reaction clip rather than a full scene, which is why it works so well outside its original context. Listeners do not need the full sketch to get the joke, because the idea of defending a habit simply because it is traditional translates easily across videos, streams and short memes.