The phrase became widely shared in France during the Covid-19 restrictions, when limits on gatherings, bars and nightlife made ending parties a recurring news topic. Bamboche is dated French slang for partying, so the blunt wording sounded like an old fashioned official scolding and was quickly turned into a joke online. Clips and reposts detached it from its original context, and French speakers kept using it whenever a government rule, a parent or a friend put a sudden stop to plans, long after the restrictions themselves had passed.