Veigar is a mage champion in League of Legends, the multiplayer online battle arena game released by Riot Games in 2009, where he is known as a small yordle with huge late-game burst damage. La magia me llama is one of his Spanish localised voice lines, reflecting his obsession with dark magic and power. Spanish-speaking players clipped the line from his in-game voice work and shared it on soundboards and in streams, where it remains popular with Veigar mains who use it as a signature entrance for mage gameplay and edits.