The sound comes from Disney's The Jungle Book, released in 1967, where Colonel Hathi leads his elephant herd on a strict dawn patrol. In English the number is known as Colonel Hathi's March, and the French version became familiar as La patrouille des elephants. Its repetitive call and response structure made it easy to quote and reuse. Online, creators borrow the short patrol excerpt whenever a group moves together with exaggerated discipline, keeping the scene recognisable decades after the film.