La Rosa de Guadalupe premiered in Mexico in 2008 as an anthology series where characters in crisis are helped after praying to the Virgin of Guadalupe. In its most famous scenes a white rose appears and a strong wind blows across a character as the miracle arrives. That moment became a long running joke and meme across Latin American social media, with people filming their own hair blowing to copy it. The isolated gust is now detached from the show and reused as shorthand for any improbable, blessed or melodramatic turnaround.