Labubu was created by artist Kasing Lung for The Monsters series and became widely known through Pop Mart blind box plush toys. Interest surged in 2024 and 2025 as collectors shared unboxings on TikTok and celebrities carried the dolls as bag charms. Fans began pairing the character with Spanish reggaeton edits, turning the cute figure into a party meme. This reggaeton version follows that trend, using the familiar dembow rhythm to make Labubu posts feel like mini music videos that are easy to share and remix.