Les Lapins Crétins, known in English as the Rabbids, were created by Ubisoft and first appeared in the 2006 game Rayman Raving Rabbids. Their wordless shouting, especially the drawn-out bwaaah, made them easy to recognise across languages. The characters soon outgrew Rayman, starring in their own games, merchandise and the animated series Rabbids Invasion from 2013. Short intro clips keep circulating in meme edits because the theme instantly signals mischief, without needing dialogue or context for viewers who grew up with the franchise.