Little is known about who first recorded the phrase, and the file circulating online carries the mark of a free voice changer, suggesting it was made by altering a short spoken take. It spread as a soundboard clip rather than through a film, song or show, shared for its odd rhythm and nonsense feel. Short Russian meme audios like this are often reposted across meme pages and editing communities, where the unfamiliar language adds to the randomness for international audiences who use it purely as a reaction sound.