The clip circulates on French speaking social media and international soundboards as a short reaction for anything tasty, fresh or surprisingly good. Its appeal comes from the exaggerated enjoyment in a very ordinary phrase, which makes it easy to reuse far beyond orange juice itself. Creators pair it with cooking clips, ASMR drinks and ironic food reviews where a dramatic reaction is funnier than a simple compliment. Because the hmm is understood in any language, the sound travels well and keeps resurfacing in compilations.