The sound comes from Leonardolimalive, a Brazilian creator known for live streams on Twitch, where short out-of-context lines are often clipped by viewers. The title phrase não é só a orelha became a small meme among his audience because it sounds like a warning without any explanation. Like many Twitch clips, it spread through soundboards and short edits rather than the full broadcast, and it is now reused by Portuguese-speaking fans for troll moments and reaction videos where something feels incomplete or suspicious.