The phrase linga guli guli circulates online mainly as a short, shareable meme sound rather than as a clearly credited song or scene, so listeners usually encounter it detached from any original context. Its appeal comes from the nonsense wording and the exaggerated kawaii delivery, which make it easy to recognize, repeat and reuse across short-form video. Creators attach it to cute, funny and light-hearted clips, and the 23-second length gives them room to loop a section or use a single chant. That flexibility and instant recognisability keep it in rotation for playful edits.