Lipigas is a Chilean liquefied gas company whose yellow branding has long been central to its television advertising in Chile. The phrase cámbiate al amarillo turns that colour into a simple call to change supplier, making the brand easy to remember at a glance. As the commercial circulated beyond broadcast, Chilean listeners began saving and sharing the audio as a short soundboard clip, using it to joke about switching brands, colours or loyalties. Its staying power comes from that local recognition: the slogan is short, rhythmic and tied to a colour everyone associates with the company.