Lirili Larila is one of the characters from the Italian brainrot wave that spread across TikTok in 2025, a series of AI-generated videos pairing surreal animal hybrids with Italian narration and catchy names. The character is a cactus fused with an elephant, and its name became a chant that viewers repeated, remixed and reused in their own edits. As the format travelled beyond TikTok, the short chant survived as a standalone meme sound, because it is instantly recognisable even without the video and it immediately sets up an absurd, light-hearted moment.