Loeki de Leeuw was created in 1972 for Dutch television advertising blocks, where the small lion puppet appeared in short animated vignettes between programmes. His segments rarely used dialogue and relied on slapstick and music, including the brassy trumpet theme that marked the end of an appearance. Decades later, clips and rips of that closing sting circulated on video sites and soundboards, where younger audiences rediscovered it as a nostalgic meme sound detached from its original broadcast context.