Look What You Made Me Do was released by Taylor Swift in 2017 as the lead single from her album Reputation, marking a darker, more confrontational turn in her pop sound. The song quickly became a cultural talking point, fuelled by its music video and its pointed, self-aware lyrics about reputation and reinvention. Short clips from it spread across TikTok, Instagram Reels and YouTube Shorts, where editors use the track to frame comebacks, clapbacks and plot twists. Its instantly recognisable title and attitude have kept it in regular use years after its release.