Loud eating sounds became a staple meme tool as short-form video leaned into gross-out and ASMR-style humour, where exaggerated chewing is instantly readable even with the volume low. Clips like this circulate on soundboards as a generic eating effect rather than a line from a film or show, so creators reuse it for any character, pet or streamer caught munching on camera. Its appeal is timing: a few seconds of wet, crunchy munching can turn an ordinary snack break into a joke about greed, bad manners or total lack of self-awareness.