The Taco Bell bong is the distinctive chime long associated with the fast-food chain, recognised from its restaurants and advertising. Online, short clips of the sound began circulating as a meme sound effect, often used to signal that something is about to be revealed or celebrated. Slowed-down and louder versions took that joke further, turning a brief chime into a dramatic, almost cinematic moment. Its simplicity and instant recognition keep it in regular use across short-form videos and meme edits.