Ultra Instinct first appeared in Dragon Ball Super during the Tournament of Power arc in 2017, when Goku awakened the technique against Jiren. Its dramatic theme quickly became shorthand online for untouchable focus and overwhelming power. Loud, distorted edits spread through meme videos, anime edits and soundboards, often paired with glowing auras, serious stares or goku drip edits for comic contrast. The humor comes from treating ordinary wins like universe-level battles, which is why the clip remains popular for power-up reveals and exaggerated lock-in moments.