The clip comes from Não Ouvo episode 22, dedicated to surviving Carnival, where the host introduces the festivities by pointing listeners toward Galo da Madrugada, Recife's famous Carnival parade. The line caught on as a short, shareable greeting because it captures the moment Carnival begins in the city, rather than a specific joke or story. Shared as a soundboard clip, it is now reused by creators who want an instantly recognisable Brazilian Carnival opening, especially in edits about Recife, street parties and parade season.