Luigi comes from Nintendo's Mario franchise as Mario's younger brother, and this version appears in SMG4, the long running Mario parody web series known for remixing game characters in absurd modern situations. Putting Luigi face to face with an Xbox One, Microsoft's rival console released in 2013, creates the central joke fans share online. The clip circulates in gaming meme edits and soundboards because the brand clash needs no explanation, and Luigi's frightened reaction fits any moment when something feels completely out of place.