The phrase became a Brazilian internet meme because it turns a familiar political figure into an unexpectedly ordinary, food-related moment, and short clips like this one spread easily on social media and messaging apps. People share it in reaction videos, political satire and light-hearted edits, often without needing the original context to understand the joke. Its appeal is the contrast between Lula's public image and the casual, almost childlike image of eating jabuticaba straight from the tree. That simple, visual humour keeps it useful for Brazilian creators making quick, shareable jokes about politics and everyday life.