Lyrical Lemonade began in 2013 as a blog run by Chicago director Cole Bennett and grew into one of hip-hop's most influential music video channels. Its animated intro, with the short sting heard here, became a stamp of approval as Bennett directed breakout videos for artists like Juice WRLD, Lil Pump and Eminem. Fans learned to associate the sound with a major premiere, so editors began lifting it for parodies, fan videos and memes where any clip is treated like an official Lyrical Lemonade release.
About this sound
The Lyrical Lemonade intro sound is the short producer tag sting used at the start of the music video director's videos, dropped for edits and hype reveals.
The Lyrical Lemonade intro is a very brief musical sting that plays over the opening logo of videos from the Chicago-based media company founded by Cole Bennett. Lasting less than a second, it has a bright, rising synth flourish that feels like a channel ident or producer tag being switched on. Because it is so short and instantly recognizable to rap fans, it signals that a polished music video is about to start. Placed over black or a quick cut, it creates anticipation and borrowed prestige for whatever clip follows it in an edit.
