Jacquouille is the medieval squire from Les Visiteurs, the 1993 French comedy in which he and his master are transported from the Middle Ages to modern France. His old-fashioned speech and constant culture shock made him one of the film's most quotable characters in France, and short lines from the film later spread through soundboards and meme edits. This particular complaint is reused because it sums up irritation at repetition in just three seconds, making it easy to drop into videos, streams and group chats.