Ma Ying-jeou is a Taiwanese politician who served as president of Taiwan from 2008 to 2016, leading the Kuomintang. Because so many of his speeches, press conferences and public appearances were broadcast and archived online, short moments from those recordings are often clipped for soundboards. This cough circulated in Chinese language meme spaces under the title Ma Ying-jeou cough, where brief, out of context sounds from familiar public figures are shared as reaction audio and reused in remixes, parodies and everyday video edits.