The line comes from Thrift Shop, a 2012 single by Macklemore and Ryan Lewis featuring singer Wanz. The song became an international hit through its humorous celebration of secondhand fashion and its rejection of expensive designer clothing. Its twenty-dollar lyric remained especially memorable because it neatly summarizes the song's bargain-hunting theme. Short excerpts later became useful across social media for spending jokes, low-budget challenges, thrift videos, and reactions to high prices, keeping the phrase familiar well beyond the song's original release.