The phrase became widely recognized through Emmanuel Macron's debate rhetoric in French politics, especially after his use of "poudre de perlimpinpin" during the 2017 presidential campaign. Clips of the moment spread on social media because the expression sounded old-fashioned, precise, and cutting at the same time. Since then, French-speaking users have reused the isolated word or the full phrase as a meme reaction for hollow talking points, magical thinking, and polished nonsense presented as serious analysis.