Zaraki is the surname of Kenpachi Zaraki, the battle-obsessed captain of the Eleventh Division in Bleach, the long-running manga and anime series created by Tite Kubo. The Portuguese wording has helped the line circulate among Portuguese-speaking fans as meme audio for edits, reaction videos and gaming montages. Because the name alone carries a reputation for overwhelming strength and fearlessness, the clip remains useful even for viewers who have not followed every Bleach arc.