The phrase comes from Polish internet humour, where a short spoken joke about new shoes and a hole in one shoe circulates as a shareable reaction clip. Its appeal is not tied to a single film, show or creator, but to a familiar everyday situation: pretending something is new while it is visibly falling apart. Because the line is brief and instantly visual, Polish meme pages and short-form editors reuse it for footwear fails, thrift finds and low-budget outfits. That everyday relatability keeps the three-second joke useful long after its first uploads.