Place it right at the reveal in your edit, before a reaction beat, then follow it with the bruh sound effect for the letdown or stack it after a scream meme sound for a double panic in gaming montages.
About this sound
This clip is a six-second male voice screaming at full force, raw and exaggerated from a single sustained yell. It gives listeners an instant jolt of panic and shock that quickly tips into laughter, because the reaction feels far bigger than whatever triggered it, turning a small mishap into a melodramatic disaster.