Montagem edits are a popular style in Brazilian online music culture, where short vocal hooks and heavy funk beats are cut into fast, high-energy snippets for short-form video. The Maria Cururu version follows that pattern, circulating as a compact clip that creators reuse across memes, edits and dance videos rather than as a full song. Its short length makes it easy to drop into a timeline, and its recognisable rhythm helps it stand out in crowded feeds. That reuse, rather than any single release, is what keeps the clip in circulation.