Mario is Nintendo's long running platform hero, and his voiced pain reactions have been part of the games since the 3D era of the 1990s. Short clips of those yells were later ripped and shared on soundboards and video edits, where exaggerated game sounds became a shorthand for failure. The agony version stands out for its length compared to a quick hurt noise, so editors adopted it for memes, remixes and reaction videos, and it remains popular because almost anyone recognises Mario's voice instantly.