The joke works because it pairs one of gaming's most familiar heroes with internet slang for romantic charm. Mario, Nintendo's long-running mascot, is usually shown as brave and cheerful, so saying he has no rizz flips that image for comic effect. The phrase spread through short-form video edits, reaction clips and soundboards, where creators use it to punctuate failed flirts, awkward introductions and overconfident characters. Its appeal is simple and reusable: anyone can recognise the setup, and the punchline needs no explanation.