The jump sound comes from Nintendo's Super Mario series, first heard in Super Mario Bros. in 1985, where it accompanied Mario's leap across the game's side-scrolling levels. As Mario became one of the most recognisable characters in gaming, the short sound travelled with him into sequels, spin-offs and countless player videos. On social media and in short-form edits it is now used far beyond gameplay, as a shorthand for jumping, levelling up or suddenly getting an idea, which keeps it familiar to new audiences who may never have played the original game.