The jingle comes from Super Mario Bros, released for the Nintendo Entertainment System in 1985, with music composed by Koji Kondo. When Mario loses a life, the game cuts the level music and plays this short descending version of the overworld theme before restarting. As retro gaming clips and memes spread online, the tune escaped the game and became a universal game over signal, recognised even by people who never played the original. Its brevity and clear downward motion keep it popular for fail edits.