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Gangnam Style was released in July 2012 by South Korean rapper Psy as a satire of Seoul's upscale Gangnam district lifestyle. Its music video, built around the now-famous horse dance, became the most-viewed video in YouTube history and the first to pass one billion views. The track's hooky electronic beat and comic choreography turned it into a worldwide dance craze, parodied by celebrities and politicians alike. Though the peak passed, the riff remains a go-to shorthand for instant party energy and early-2010s nostalgia in memes and short videos.
About this sound
The unmistakable Gangnam Style hook from Psy's 2012 K-pop hit. Creators drop it into dance memes, surprise reveals and high-energy video edits.
This clip carries the unmistakable energy of Gangnam Style, the satirical K-pop anthem that became a global phenomenon. The bouncy synth riff and Psy's punchy Korean vocal delivery give it an instant rush of hype the moment it starts, and listeners who lived through the 2010s will recognise the groove before the first bar ends. It lands somewhere between celebration and comedy, so it works as well over a dance montage as it does under an absurd punchline. The production is bright, propulsive and endlessly repeatable, which is exactly why the hook still sticks in people's heads a decade later.
