For Honor is Ubisoft's medieval melee fighting game, and the Gladiator is its Roman-inspired hero armed with a trident and small shield. His voice lines lean into classical Latin, and mars me adiuvat invokes Mars, the Roman god of war, asking for his aid in combat. Players hear the shout during the skewer move, one of the Gladiator's signature attacks. Clips of the line spread through gameplay videos, montages and soundboards, where its short length and dramatic delivery made it easy to reuse outside matches as a mock-heroic battle cry.